Theresa, Eriksson, et al. “Think With Me, or Think for Me? On the Future Role of Artificial Intelligence in Marketing Strategy Formulation”. 2025. The TQM Journal, vol. ahead-of-p, ahead-of-print, 2020, doi:10.1108/TQM-12-2019-0303.
Theresa, Eriksson, et al. “Think With Me, or Think for Me? On the Future Role of Artificial Intelligence in Marketing Strategy Formulation”. 2025. The TQM Journal, vol. ahead-of-p, ahead-of-print, 2020, doi:10.1108/TQM-12-2019-0303.