First name
Bigi
Last name
Alessandro
Theresa, Eriksson, et al. “Think With Me, or Think for Me? On the Future Role of Artificial Intelligence in Marketing Strategy Formulation”. 2025. The TQM Journal, vol. ahead-of-p, ahead-of-print, 2020, doi:10.1108/TQM-12-2019-0303.
Theresa, Eriksson, et al. “Think With Me, or Think for Me? On the Future Role of Artificial Intelligence in Marketing Strategy Formulation”. 2025. The TQM Journal, vol. ahead-of-p, ahead-of-print, 2020, doi:10.1108/TQM-12-2019-0303.