First name
Bonera
Last name
Michelle
Theresa, Eriksson, et al. “Think With Me, or Think for Me? On the Future Role of Artificial Intelligence in Marketing Strategy Formulation”. 2025. The TQM Journal, vol. ahead-of-p, ahead-of-print, 2020, doi:10.1108/TQM-12-2019-0303.
Theresa, Eriksson, et al. “Think With Me, or Think for Me? On the Future Role of Artificial Intelligence in Marketing Strategy Formulation”. 2025. The TQM Journal, vol. ahead-of-p, ahead-of-print, 2020, doi:10.1108/TQM-12-2019-0303.