Theresa, E., Alessandro, B., Michelle, B., Eriksson, T., Bigi, A., Bonera, M., Theresa, E., Alessandro, B., & Michelle, B. (2020). Think with me, or think for me? On the future role of artificial intelligence in marketing strategy formulation. The TQM Journal, ahead-of-p, Article ahead-of-print. https://doi.org/10.1108/TQM-12-2019-0303
First name
Bonera
Last name
Michelle
Theresa, E., Alessandro, B., Michelle, B., Eriksson, T., Bigi, A., Bonera, M., Theresa, E., Alessandro, B., & Michelle, B. (2020). Think with me, or think for me? On the future role of artificial intelligence in marketing strategy formulation. The TQM Journal, ahead-of-p, Article ahead-of-print. https://doi.org/10.1108/TQM-12-2019-0303