Real estate war in cyberspace: An emerging electronic market?

In this paper, we explore how electronic commerce, the World-Wide Web in particular, is affecting the real estate industry. Real estate is a promising setting for studying electronic commerce because it is an information-intensive and informationdriven industry; transaction-based, with high value and asset-specificity; with many market-intermediaries (agents and brokers who connect buyers and sellers rather than buying or selling themselves); and experiencing on-going information technology (IT) related changes.