Capatina, Alexandru, et al. “Matching the Future Capabilities of an Artificial Intelligence-Based Software for Social Media Marketing With Potential Users’ Expectations”. Technological Forecasting and Social Change, vol. 151, June 2019, Elsevier, 2020, p. 119794, doi:10.1016/j.techfore.2019.119794.
Author
Alexandru Capatina
Maher Kachour
Jessica Lichy
Adrian Micu
Angela Micu
Federica Codignola
Keywords
artificial intelligence
machine learning
Sentiment analysis
Audience analysis
Image analysis
Social media marketing
Abstract

The increasing use of Artificial Intelligence (AI) in Social Media Marketing (SMM) triggered the need for this research to identify and further analyze such expectations of potential users of an AI-based software for Social Media Marketing; a software that will be developed in the next two years, based on its future capabilities.

Year of Publication
2020
Journal
Technological Forecasting and Social Change
Volume
151
Number of Pages
119794
ISSN Number
00401625
URL
https://doi.org/10.1016/j.techfore.2019.119794
DOI
10.1016/j.techfore.2019.119794