Thomas Barto


Factors leading to customers' willingness to provide information to online retailers, based on equity theory and psychological contract violation. Convenience sample for survey.

Using equity theory to explore online buyer-seller relationships. Not particularly compelling but reasonably designed study. Data collection and preliminary analysis should be complete by August. Non-traditional doct student. Might provide a unique perspective.

Not very interesting as it is most likely to extend the existing line of work on trust/uncertainty on e-commerce.